On Wednesday I joined the #upstreamlab at South Hill Park, what follows are some scribbles and musings which arose from a thought provoking day. The correlation and diagraming of these notes (see the PDFS below) are all mine – and by their nature simplify some of the complex ideas that were discussed. Neither are they scientifically proven – simply a reflection of the discussions and presentations.
— Natasha Reynolds (@tashar) July 10, 2014
Any errors and mis attributions are mine, and the diagrams will miss stuff – I’m very happy to amend and update. The notes also bring in some of the ideas talked about on Sunday’s panel from the Southbank (notes here).
— SHPlive (@SHPLive) July 9, 2014
— SHPlive (@SHPLive) July 9, 2014
why digital – after @annettemees (PDF diagram)
Digital is a different but equal experience – or where we are with digital… (PDF diagram)
Online audiences vOnline Audiences or why they are different, need different things to live audiences (PDF diagram)
Think my favourite phrase of the day is "platform agnostic" #upstreamlab don't think this means you don't mind where your train ends up…
— Phoebe Marsh (@_Pheebs_) July 9, 2014
Then the material that didn’t quite fit into my diagrams
…the random thoughts…
The Internet is the ULTIMATE LIBRARY, and a place that CREATES CONNECTIONS @annettemees
But its huge..easy to get lost and swamped ‘it’s awkward to put boundaries on the internet’ @sarahnellis
It aint easy to build communities for and around your work (esp if you don’t have organisational / brand muscle)
- Easier to co-opt existing communities
- Work out where your audiences already live on the net
- Hang out there
- Co-opt, entice, cajole – but do it from scratch, do it sensitively
- (Often traditional marketing strategies from the marketing world don’t work on the internet)
Research and Development in the on-line world
There was much debate , and perhaps not much consensus. Issues of ownership, sharing before its ready, control.
Much discussion about how digital can help bring an audience into the creative process, bringing in loyalty..
Trail and play (said @martin_franklin here) – allow yourself to learn in steps
Be curious, not scared (said @juliaaatthehub) – same link as above
People are really excited about being part of an experiment…make sure they are part of that story as well as that of the story world
Big ideas, but test in small steps – test elements, refine, discard a lot of your early ideas . It will be clunky, will be awkward and some audience will ask ‘wheres the play’.
The audience interested in going on the experimental journey are (for Coney at least) different to the audience interested in the finished product.
Towards a new Dramaturgy
These notes are crude and point to a much bigger discussion
The principles of storytelling remain – but digital provides new opportunities, and new ways of telling
Ways that are not linear (transmedia storytelling)
Some dramaturgical elements remain … ultimately is what you are doing any good? Needs structure, quality, certain techniques work and work whatever the form
Give your audience clear pathways (a hastag, single place where they can follow all the content (google plus)
Digital dramaturgy includes ‘set pieces’, semi set pieces, things that change but lead to the same point , and dealing with the unexpected
How does a work begin and end? The narrative keeps spreading…
— Jon Pratty (@jon_pratty) July 9, 2014
What is the life cycle of a work asked @jon_pratty
Other, the anything else, nuggets and links
Avoid mixing audience learning a new technology at the same time as having the experience
Keep it simple
Don’t underestimate the playful nature of the internet (Fairy Flying School of dream40 was one of the most popular bits of content)
— Nandita Lovage (@Nanditaphoto) July 9, 2014
You Tube’s copyrighted music sensor is fierce- streams will be cut.
U Stream http://www.ustream.tv/
Live Stream and Live Stream for Producers http://new.livestream.com/
Boinx TV http://www.boinx.com/boinxtv/
(note to self – Wired over wireless , unless wireless allows you to do something you cannot do wired
Interesting camera developments Black Magic Studio Camera)
Dream 40 http://dream40.org/
SHP Live http://shplive.tv/ (where the windswept stream is also still available)
— Matthew Linley (@MatthewLinley) July 9, 2014