Developing a digital play (or having a lot of fun!)

Running Stag image no textWindswept Productions (Murray Lachlan Young, Paul Jespon and I) have just completed a research and development process on our latest project, RUNNING STAG.  The project consists of two elements – a stage play (being written by Murray) and a digital play (being developed by Jason Warren).  This article – adapted from our evaluation for the project – explores our thinking about the Digital Play, as a result of the R and D.

Why we wanted to do it:-

Like most good things the idea for the digital play began over coffee, this time as we were discussing the highs and lows of The Incomers.  One of the things that was clear was how much social media buzz the show had generated.  We began to wonder how we might harness the power of our social media ‘backing’ and to find a way of creatively engaging and challenging these audiences and not just be ‘selling’ them a show.  How might characters spill into the digital world for example? Or how might a wider story be told than is simply possible in the two hours traffic of a play?

Right from the start we were clear about some first principles.  Firstly we wanted to bring an additional writer into the project, someone who would be specifically tasked with driving this ‘element’ of the project.  Second we wanted to create a digital play which was both a piece in its own right and an integral part of the  whole project  (and not just an add on).  Thirdly we wanted the digital play to be a way in which we could offer more and continue to develop our relationships with venues, in a strange kind of way make a touring theatre show place responsive.

The commission:-

We offered the role as an ‘open commission’.  The briefing document said

‘We don’t want to narrow the ideas around the digital play too much, apart from saying the parallel piece will exist online, that it will allow for participant engagement and we are interested in a work that explores the relationship between the online and live narratives.  We are looking for a writer or curator interested in developing cross-platform, digital narratives for online audiences.  We are looking for original ideas and thoughts.  We are looking for someone interested in exploring the relationship between a stage play and a digital play.

The anti-play must work in its own right (without any knowledge of the stage play).   Likewise an audience member who simply enjoys Running Stag in its live format will also have a stand alone, complete experience .  But we hope that most of our audience experience both the play and the online play –  and that by experiencing them both they get far more.’

After an open process we appointed Jason Warren.   During the live web stream (viewable here) Jason described his developing ‘digital play’ as a fully interactive story to complement Murray’s play,  incorporating elements of social networking, email, storytelling and mystery solving.  He said the online play

‘exists in the same world as Murray’s play, and uses this same characters.  The way we’ve done that is we’ve built a fictional corner of the internet where this world and these characters can exist and grow over a longer period than a play would ordinarily allow us to do this.  And more importantly they can interact with the audience.’

The creative process through the R and D

It’s been a critical principle for us that the digital play and theatre play are developed in tandem, and that they can respond creatively to each other.  So Jason attended both workshop weeks in Exeter (with the Bike Shed Theatre and Exeter Phoenix) and Bracknell (with South Hill Park aand SHP Live) – working with and alongside Paul, Murray and the actors.

The weeks were an opportunity for Jason and Murray to work together – for Jason to respond to Murray’s ideas and plot development and visa versa.  It was also an opportunity for us to identify the challenges we will face in realising the digital narrative.  Finally it was an opportunity for us to answer two very simple questions – does this work and equally important is this any good.

The first workshop week became, in effect, a fact finding mission and the second workshop being an opportunity to run a ‘test’ of the online play.

The online test

The online ‘test’ was primarily a structural test with the content  designed to be interesting and varied but with a focus on stress testing and the audience journey through the story rather than the quality (at this stage) of the narrative or design.

Our test audience mainly began at one of two places: the Brackwell Stag Temple (which required sign up, password stagtemple ) or Mills’ Musings (which was open access).   From here, there is an expanding web of sites spreading outwards from these two hubs. The sites  are layered in increasing levels of obscurity (how likely they are to be discovered), and the story is structured accordingly.  So ‘readers’ might also move onto  The Local Observer, Brackwell Uncovered or Jonnie’s Tumblr.

Through these sites and the starting hub sites, audiences start getting updates on the main plot strands

  • A prisoner, convicted in 2005 of a brutal killing in this area, has escaped (changes in the plot during the workshop will mean this narrative strand shifts)
  • Brackwell Stag Temple is preparing for the arrival of Running Stag
  • Mills is deciding whether to visit Brackwell
  • An obsessive hacker with a grudge is convinced the Brackwell family are involved in all sorts of dark dealing

Spiralling outwards from these, the really investigative audience encounters might discover a shadowy occultist group with uncertain motives, a network presenting itself as an online shamanistic resource and ultimately – well that would be telling!

The network of sites allows for a breadth of experience:-

  • The casual reader will learn about the emergent plot threads that will be resolved in the stage play (convict, shamnism, the shady history of Brackwell Manor, Mills’ and Jonnie’s history)
  •  Those who explore a bit more will become involved in a three way hidden struggle between the various shamanic groups, the obsessive hacker and the Deep Web.
  • Those who go right to the root of the experience will eventually find one of the characters – Gilbert Brackwell’s – e-mail address.  Once there the story kicks on again

In all there was an audience of 65 active test users, 43 of whom signed up to one or other of the plays e mail lists.  73% of those who accessed the network were still accessing it again at close of play.  Four users ‘completed’ fully the test narrative. ‘solving’ the mystery.

Test Findings

Along the way we learnt much – about starting points, about the different ways in which audiences engaged, about what kept audiences and what sent them running away.  The level of interaction took us by surprise (some users even set up an online facebook page about the story) and we can assume that interaction and engagement will grow exponentially when we run the whole narrative.

Above all though we were  pleased with the overall readership and retention figures.  The final stats indicates that our structure broadly works and people are drawn in, moving freely from site to site across the story. As the week progressed users arrived on the network that were not directly invited by Windswept.  If organic growth like this were to continue in the full project (and given how unpolished this run was, one can’t see why it wouldn’t), it has significant implications on both the success of the narrative AND the way it could raise awareness of the play itself.


The test has also been helpful in throwing up a series of (not unexpected) challenges.

Not surprisingly principle amongst these is the narrative relationship between the stage play and the digital play.  As the ‘back stories’ changed in the rehearsal room some of the online ‘test’ narrative became redundant.  Even the smallest changes in the rehearsal room had a ripple impact on the narrative of the online play.  Now that the scenario for ‘Running Stag’ has been confirmed this is unlikely to be as much of a problem, in fact the issue is likely to be the other way round as audience interaction takes the online narrative in unexpected directions.  The amount of interaction which occurred during the test also suggests we will need to ensure we have enough man power to respond effectively.

Also occurring as a result of the ‘test’ was the question of entry points into the story, and the amount of information a ‘user’ needs to know before they arrive.    In the ‘real’ story there will be a number of different starting points (in bochures, for ticket holders, for experienced transmedia users etc).  With each starting point it’s reasonable to assume different levels of information (and ‘hand holding’) will be needed.

Finally a key technical and narrative challenge, and one not tested during the Bracknell research and development is the timing of the online story in relation to the tour dates, in order to achieve an element of place responsiveness and so the timelines of the play and the online narratives coincide.


The successful test has led Windswept to conclude that Jason’s concept works – and that our hunch to develop the online activity in tandem with the stage play really works, and has considerable potential.

It’s also embedded the idea into the project itself.  Director Paul Jepson said:-

‘I have really enjoyed the process of developing a blueprint for what I like to call an on line immersive experience very much.  It feels to me to show a great and largely untapped playfulness in the web that is available to us thanks to digital technology.  There is much more to do in this area but I am convinced of it’s value and eager to develop ours and Jasons exciting ideas in this area further’

Whilst Jason added:-

‘Working under this commission has given me a platform to explore ideas that have intrigued me for quite some time. I’ve often tried to make a niche for exploration of the digital world through my theatre work, but have never before had the brief to focus wholly on this. I’m more inspired now than I was when I offered my initial pitch, and see this as the start of a process that will continue to grow long after Running Stag takes its final bow.

Work at the frontiers of interaction in theatre is all too often fraught with gimmickry, without a thorough and rigorous approach to character, story and experience. It’s delightful to be able to discover how these fundamental truths can join a technologically progressive approach’

What next for the digital play

Firstly we are continuing to evaluate the user experience  which will help us to further evaluate and improve the finished product.  Secondly we will be fleshing out and developing the narrative (both in terms of design and quality).  Thirdly we will be exploring with our venues how they will use and engage with the digital play.

Matthew Linley and Jason Warren

The digital play has been supported by Theatre in the Cloud.  The Running Stag project has been funded by Arts Council England through a GFA award (with funds from the National Lottery).  Project partners: Bike Shed Theatre, Bridport Arts Centre, Dorchester Arts Centre, Exeter Phoenix and North Devon Theatres




One thought on “Developing a digital play (or having a lot of fun!)

  1. Pingback: Guest blog: Thoughts from the UPstream Lab by Matthew Linley - house

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s